The Bates Asia Group is in the process of creating an alliance with marketing services company Sercon. With this move, 141 Worldwide and Sercon have consolidated their business to form 141 Sercon. The new entity would focus on addressing clients’ needs in the area of below the line.
Vijay Singh, MD, Sercon, would be leading the operations of the merged entity along with Subhash Kamath, CEO of Bates Enterprise.
Jeffrey Yu, President, Bates Asia, said, “Marketing services is a key focus area for the Bates Asia group and we are totally committed to building the 141 brands across the region. India is a critical market for us and will be one of pour super hubs. Bringing Sercon into the family will jump start our plans to make 141 one of the most powerful marketing services brands in this country. Of course, this is subject to obtaining necessary government and other regulatory approvals.”
Commenting on the merger, Singh said, “While both agencies had been experiencing high growth rates for the past few years, the synergistic entity, post merger, will ensure that the best global marketing practices and tools are supported by robust execution abilities on ground across Asia. 141 Sercon will be the ‘glocal’ agency of choice for brand managers.”