Top Story


Home >> Advertising >> Article

New Bates Asia to merge Sercon with 141 to create 141 Sercon

Font Size   16
New Bates Asia to merge Sercon with 141 to create 141 Sercon

The Bates Asia Group is in the process of creating an alliance with marketing services company Sercon. With this move, 141 Worldwide and Sercon have consolidated their business to form 141 Sercon. The new entity would focus on addressing clients’ needs in the area of below the line.

Vijay Singh, MD, Sercon, would be leading the operations of the merged entity along with Subhash Kamath, CEO of Bates Enterprise.

Jeffrey Yu, President, Bates Asia, said, “Marketing services is a key focus area for the Bates Asia group and we are totally committed to building the 141 brands across the region. India is a critical market for us and will be one of pour super hubs. Bringing Sercon into the family will jump start our plans to make 141 one of the most powerful marketing services brands in this country. Of course, this is subject to obtaining necessary government and other regulatory approvals.”

Commenting on the merger, Singh said, “While both agencies had been experiencing high growth rates for the past few years, the synergistic entity, post merger, will ensure that the best global marketing practices and tools are supported by robust execution abilities on ground across Asia. 141 Sercon will be the ‘glocal’ agency of choice for brand managers.”


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve