Top Story

e4m_logo.png

Home >> Advertising >> Article

New B’lore Head at Grey Worldwide

28-January-2004
Font Size   16
Share
New B’lore Head at Grey Worldwide

The Bangalore branch of Grey Worldwide welcomed its new Head yesterday. Anirudha Mukhedkar, the outgoing VP, has relocated to Mumbai and will head Grey operations there. Taking his place in Bangalore is Sushant Panda, another Grey old-timer.

According to Panda, the reshuffling of senior executives is part of a larger restructuring plan within Grey. “A part of this plan is to give senior management enough experience across different offices. You might be a part of one organisation but different teams, different places and different environments introduce new challenges, which is welcome,” he says. Panda, who previously headed the agency’s Colombo operations, feels that Bangalore holds a fine client mix. “I think the first few months will go in understanding what the clients are all about. The city might be small in terms of size, but in terms of market, it is far larger than it has been given credit for,” he adds.

When asked if frequent shifts will weaken client-agency bonds, Panda says, “Yes, to some extent, clients choose their agencies based on personal preferences, but it is ultimately about the organisation and not about an individual and I think most clients understand that today. The first few months will go in consolidation to ensure that our existing clients are okay with the change.”

Elaborating on his plans for the agency, Panda says that much of his efforts would go in building the agency to be a complete business solution provider that goes beyond the service of advertising. “This could call for a greater investment on the part of the agency for research and other initiatives, but it would help us to come up with highly focused creatives,” he explains. Running parallel to this, he adds, was the need to boost internal motivation to keep the agency running on full throttle.

Last year saw Grey add on a couple of new clients including Eva, AVT and Wrigley’s besides winning back the Lee account.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO