Birla Sun Life Financial Services has been scouting for agencies to handle the creative duties of its three verticals. Though official comments were not available, sources informed that Birla Sun Life had added JWT on its roster, and that Bates David Enterprise might be also bagging a share of the creative duties. VGC, the incumbent on the business, continues to handle the corporate account.
Birla Sun Life Financial Services is a joint venture between the Aditya Birla Group and Sun Life Financial Services. The company has services spread across three verticals – mutual funds, life insurance and wealth management.
Sources further divulged that while JWT could be assigned the mutual funds side of the business, Bates David Enterprise would handle the insurance vertical. exchange4media, however, couldn’t independently confirm this detail at the time of filing the report.
Birla Sun Life’s core strategy since inception has been to ‘create value’ for all its stakeholders. The company had commenced its operations with the launch of innovative unit-linked insurance products.