The Swiss kitchen systems major, Franke, has appointed Dentsu Marcom to service their account. The business is worth Rs 4 crore. Dentsu Marcom will handle both creative and media out of Mumbai. The account has moved from Advertising Avenues. There was no pitch held for the business.
Franke’s product range internationally includes kitchen systems, washrooms and sanitary systems, food service systems, and professional coffee systems. The company’s other activities include the manufacturing of stainless steel components for industrial applications, tool manufacturing, as well as beverage containers.
"Dentsu's go-get-them attitude is something we believe in. We look forward to being infected with their growth fever," said Roshan L. Joseph, Managing Director, Franke India.
On winning the account, Sandeep Goyal, Chairman, Dentsu India, commented, "It is a privilege to work with Roshan and Team Franke. Having worked with Roshan at Eveready for many years, I can say with utmost conviction that he is without doubt one of India's foremost marketers. With him at the helm, we are looking forward to transformational marketing and inspired communication on Franke."
The kitchen sinks market in India is largely in the unorganized sector, with Nirali being the only recognized competitor to Franke.
Dentsu Marcom already handles the HDFC SL Insurance, Park Avenues, Suzlon Energy and Dr. Batra's Positive Health Clinic accounts out of its Mumbai office.