Top Story

e4m_logo.png

Home >> Advertising >> Article

NEW Shan Jain joins The Media Edge as Head of Delhi operations

23-June-2005
Font Size   16
Share
NEW  Shan Jain joins The Media Edge as Head of Delhi operations

The Media Edge is in an aggressive mood to strengthen its senior management team in a big way. After Sushma Jhaveri stepped in as the agency’s National Planning Head some time back, the latest appointment is of Shan Jain, to head their Delhi operations.

Shan has 13 years’ experience in media planning/buying as well as account planning. She has worked with Ogilvy & Mather, McCann Erickson, Lowe and FCB Ulka, and has handled clients like Reckitt & Colman, Gillette, Maruti Udyog Ltd., Whirlpool, Toshiba, Sony Ericsson, ITC Wills, Parker, etc.

Anupriya Acharya, President, The Media Edge, said, “Delhi being a market that is seeing tremendous growth, a lot of clients actually are looking at consumer insights that can be converted to effective media solutions. Shan’s stint in account planning will be of immense value in that context, both for our existing as well as new businesses. Also, her long experience in the Delhi media market will facilitate a smoother growth.”

Shan, on her part, is very excited about the development as she looks forward to applying her strategic and negotiating skills to a new set of clients. She feels a stable branch set-up in Delhi will be particularly useful in the expansion plans.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The awards which saw over 816 entries were adjudged by a distinguished jury of around 211 industry leaders through intensive judging sessions across the country

22feet Tribal Worldwide to handle digital marketing while DDB MudraMax to handle on-ground promotions, venue management and logistics management

While market charges access fee to provide HD channels, DishTV will now give the access to popular HD channels to all subscribers