Top Story


Home >> Advertising >> Article

Networkplay inks strategic pact with Investopedia to monetise ad inventory

Font Size   16
Networkplay inks strategic pact with Investopedia to monetise ad inventory

Digital advertising network Networkplay has signed an exclusive agreement with Investopedia to monetise its advertising inventory in India. 

Apart from selling standard ROS and mailer inventory, Networkplay will work in tandem with brands to create interactive, customised content solutions, which will be hosted directly across the website.

Commenting on the development, Viren Anand, Co-founder and Director, Publisher Alliance & Client Servicing, Networkplay said, “Our objective is to offer worthwhile branding opportunities for all products and labels. Developing markets such as India are fast emerging as engines for future growth. In this scenario, Investopedia is a perfect fit for brands wishing to reach Indian and international investors.”

He further said, “This arrangement will be immensely beneficial for advertisers, specifically the BFSI sector, which could run target-specific campaigns, secure in the knowledge that the eyeballs garnered are only those of an interested audience coming online. All advertisers also benefit from the fact that there is scope for more than just the regular display of ads.”

Active for the past 12 years, Investopedia is a financial publication focused on education and knowledge empowerment. Its website content ranges from information on stocks, active trading and mutual funds to interactive stock simulators, market charts and data and investment tutorials.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...