Top Story


Home >> Advertising >> Article

Network18 releases brand building film on social

Font Size   16
Network18 releases brand building film on social

In perhaps what can be described as one of the first efforts from Network18 towards corporate brand building on a significant scale, the company has launched a film with the objective to communicate the width and scale of Network18 Group and bring to life the impact of its brands.

The film ‘Network18 ‘Red Tag’ is created by Grey Worldwide and directed by Dibakar Banerjee, known for his works such as ‘Shanghai’ and ‘Khosla ka Ghosla’. The production agency is Freshwater Films.

Interestingly, Network18 has taken the social media route to break this film. While the film can be seen across social platforms today, it breaks on television only on September 4, 2012.

The ‘Red Tag’ film is a vivid montage of everyday situations in which Network18 touches people’s lives. Through the use of Network18’s red logo as a creative device, the film alludes to the many moments and many kinds of consumers that Network18 impacts every day. With the music score of ‘Bachke Rehna Re Baba’ by Asha Bhosle in the background, the film attempts to deliver a ‘corporate’ message in a disarming manner.

The multi-media campaign will be seen across platforms including television, where a plan of 27 channels has been set aside and also in print.

As is known, Network18 Group is one of the most diversified media groups with brands across segments including television, internet, films, e-commerce, publishing, mobile content and allied businesses. Some of Network18 brands include Colors, CNBC-TV18, MTV, Moneycontrol, BookmyShow, CNN-IBN, HomeShop18, HistoryTV18 and Nick amongst others.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO