Top Story


Home >> Advertising >> Article

Network18 releases brand building film on social

Font Size   16
Network18 releases brand building film on social

In perhaps what can be described as one of the first efforts from Network18 towards corporate brand building on a significant scale, the company has launched a film with the objective to communicate the width and scale of Network18 Group and bring to life the impact of its brands.

The film ‘Network18 ‘Red Tag’ is created by Grey Worldwide and directed by Dibakar Banerjee, known for his works such as ‘Shanghai’ and ‘Khosla ka Ghosla’. The production agency is Freshwater Films.

Interestingly, Network18 has taken the social media route to break this film. While the film can be seen across social platforms today, it breaks on television only on September 4, 2012.

The ‘Red Tag’ film is a vivid montage of everyday situations in which Network18 touches people’s lives. Through the use of Network18’s red logo as a creative device, the film alludes to the many moments and many kinds of consumers that Network18 impacts every day. With the music score of ‘Bachke Rehna Re Baba’ by Asha Bhosle in the background, the film attempts to deliver a ‘corporate’ message in a disarming manner.

The multi-media campaign will be seen across platforms including television, where a plan of 27 channels has been set aside and also in print.

As is known, Network18 Group is one of the most diversified media groups with brands across segments including television, internet, films, e-commerce, publishing, mobile content and allied businesses. Some of Network18 brands include Colors, CNBC-TV18, MTV, Moneycontrol, BookmyShow, CNN-IBN, HomeShop18, HistoryTV18 and Nick amongst others.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...