On the occasion of Diwali, Netflix India, the popular online streaming service has released a quirky ad spot with Bollywood director, Anurag Kashyap. Conceptualised by digital agency The Glitch the ad takes a dig at other brands and their stereotyped Diwali campaigns. The American on-demand streaming website, which entered India on January 6, has not commented on the social media campaign.
In a tongue-in-cheek manner, the creative showcases all the stereotypes which brands usually show in their Diwali commercials, from showing brightly lit homes with floating candles, family members lighting diyas, children playing with crackers, a perfect husband showering his wife with expensive gifts and the entire family coming together in the end for a family picture. The ad ends with the protagonist asking the viewers ‘Why are you still watching this ad?’
The ad intends to highlight that Diwali ads might not change, but entertainment viewing certainly can with Netflix.
Netflix India came out with its first-ever digital brand film titled ‘LifewithoutNetflix’, featuring stand-up comedian Abish Mathew in July.
Then in September, the brand released another ad featuring Tanmay Bhatt titled ‘Hooked’ where using humour, the social media campaign tries to highlight how easy it is to get hooked on the series.