Top Story

e4m_logo.png

Home >> Advertising >> Article

Net user base to touch 17.8 million in 3 years: study

06-December-2000
Font Size   16
Net user base to touch 17.8 million in 3 years: study

The active Internet user base in India, estimated to be 3.2 million for the year 2000-01, will grow over five times to touch the 17.8 million mark in the next three years. The total Internet usage base in India will go up from 7.1 million for the year 2000-01 to about 40 million by 2003-04 in the same time. These were the findings of “Internet.In.India”, a study conducted by Indian Market Research Bureau (IMRB) on the current and future business opportunities on the Net.

The study defines the active user as a person who has accessed Internet in the last three months for at least 2 hours a month on an average and uses the Net for purposes other than just for e-mail.

The year 2001-02 will see the total Internet users at 12.5 million, with the active user at 5.6 million and for the year 2002-2003 the total Internet users will be 22.4 million, with the active users comprising about 10.1 million.

The study points out that the active users have more dispersed distribution with 75 per cent of them coming from the top eight metros and 83 per cent from the top 16 cities.

According to the study, the top 16 cities account for 3.16 million claimed users and 1.37 million active users. According to government estimates there will be one million cyber cafes by the end of 2005.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business