Tyroo Media Pvt Ltd, an Internet advertising network, crossed the 1,000-publisher mark on May 29, 2007. Tyroo has now the widest and most diverse network of publishers, providing advertisers a one-stop window to reach out to their audiences. Tyroo is like a self-serve ad marketplace.
Publishers working with Tyroo include leading names like Shaadi, Naukri, Oneindia, Santabanta, among others, along with several hundred smaller publishers like blog owners and user generated sites, which all earn considerable revenues through the partnership with Tyroo. Several large advertisers such as Microsoft, Tata AIG, HSBC, ICICI, etc., are currently using the Tyroo network to reach out to these publishers.
Said Aditya Khanna, Business Head, Tyroo Media, “Our publishers can be broadly divided into 45 categories such as entertainment, sports, news, education, finance, travel, matrimony and real estate among others, which give advertisers a great targeting option to reach out to specific audiences. The targeting is working well which has resulted in our biggest clients coming back to us. Many of our successful campaigns have been giving CTRs (Click Through Rate) that are double the industry standard of 2 per cent.”
Importantly, the publishers do not have to bear the cost of having their own sales force.
Said Manish Vij, Chief Business Officer, Smile Interactive Technologies Group, "Tyroo is going to be big, this is just the launching pad. We have invested over two years to develop a highly robust in-house technology that helps our partner publishers earn more from advertising through a proprietary optimization technology and help our advertisers target their customers through multi dimension targeting.”
Tyroo was commercially launched for the Internet in June 2006 with investment and backing from Smile Interactive Technologies Group (SITG). SITG has backed leading online media and technology companies such as Quasar Media, Zoomtra,
India’s first online travel meta-search engine, and Zumtra, an online technology services company.