Nestle signs Preity Zinta for Maggi

Nestle signs Preity Zinta for Maggi

Author | exchange4media News Service | Friday, May 14,2004 6:18 AM

Nestle signs Preity Zinta for Maggi

To create awareness for its new Rs 5 Maggi 2-minute noodles pack, Nestle India has signed on Bollywood actress Preity Zinta to feature in its latest commercial.

Mr Carlo Donati, Chairman and Managing Director of Nestlé India, said: "Maggi is a fun and convenience brand and is popular across different age groups. In recent years, we have introduced Maggi noodles in smaller packs at the Rs 5 price point to make it more easily available and affordable. The objective is now to increase awareness about this Maggi Chota pack. I believe that this Preity Zinta commercial will succeed because it is vibrant and will strike a chord with the consumer."

The commercial has been created for Nestlé India by Publicis.

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