Top Story

e4m_logo.png

Home >> Advertising >> Article

Nestle media account in India to stay with Universal McCann

20-October-2004
Font Size   16
Nestle media account in India to stay with Universal McCann

The uncertainty over the Nestle media buying and planning account in India is over. It remains with Universal McCann. The uncertainty cropped up on Friday last when the Switzerland-headquartered Nestle SA split its $ 1.6 billion global media planning and buying account between Publicis Group’s ZenithOptimedia and WPP's GroupM, dropping long-time roster agency Universal McCann.

According to Nestle India spokesperson, Himashu Manglik, the media planning and buying for the Indian subsidiary “will remain with Universal McCann”. He added that the announcement by Nestle SA in Vevey, Switzerland, last week referred to media operations across Nestlé's top media markets. The implication is that not all media accounts will shift across the board.

Nestle India’s decision to stay with Universal McCann is in line with the Swiss food and beverages giant’s decision that in Japan media duties will continue to be handled by Dentsu.

Nestle SA had justified the global parting of ways with Universal McCann on the ground that it was streamlining its media advertising to improve marketing efficiency. At the same time, it clarified that the decision did not affect the creative assignments of Nestle's aligned communications partners worldwide: McCann Erickson, Publicis, JWT, Ogilvy, Lowe and Dentsu.

In line with that, Manglik said the creative duties of Nestle India, too, will continue to be handled by the existing four agencies – McCann Erickson, JWT, O&M and Publicis.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...