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Nestle launches new Kit Kat Senses ad campaign #ReconnectwithYourSenses

16-March-2015
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Nestle launches new Kit Kat Senses ad campaign #ReconnectwithYourSenses

Reconnecting with senses and rediscovering the nuances of life is the essence of the new ad film, which Nestlé India, released for Kit Kat Senses – Kit Kat’s entry into the premium category. Nestlé Kit Kat Senses is available in two variants: Nestlé Kit Kat Senses Milk and Nestlé Kit Kat Senses Dark.

Celebrating the launch of the two new variants, the film narrates the story of relishing Nestlé Kit Kat Senses and the pleasures of reconnecting with our senses.

According to Mayur Bhargava, General Manager, Chocolates and Confectionary, Nestlé India, “There is a constant urge to stay connected which has resulted in a ‘wired’ lifestyle; there seems to be no break from plug points, extension cords, bandwidth and battery life. The hectic pace of modern life fuelled by technology can sometimes drown our ability to enjoy the five human senses. And, signifying the importance of taking a break which is enriching, and enables us to enjoy the nuances of life, is what we want to convey through the new KIT KAT SENSES ad-film.” He adds, “The clock striking 12 is symbolic of the time taken for the ‘slow churn process’ where temperature, motion and time are the three secret ingredients for a delectable chocolate treat.”

The ad film depicts the story of our lives where human connections have gone haywire literally and figuratively speaking. Today, we have become a tech savvy generation constantly engaged with multiple interfaces and no peace of mind.  In such a scenario, we are unable to disconnect and make time for ourselves. This is where Kit Kat Senses allows us to take a break.”

You can watch the TVC here


 

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