Neo@Ogilvy announced today the appointments of Ankit Agarwal and Suraj Nagappa as VP & Head of Performance Marketing and VP and Head of North respectively.
Agarwal was responsible for launching Havas Media's performance marketing team in Canada and led a team of over 10 digital specialists across digital strategy, SEM, programmatic, social and analytics. Prior to joining Havas Media Canada, he worked for a boutique digital agency in Canada where he led the development of the agency's programmatic trade desk and subsequently centralizing display media buys for all clients on the trade desk.
Suraj Nagappa’s experience spans over 16 years and he is considered an expert in new media strategy and planning, especially with mobile and tech based solutions, Suraj has worked with some of the best media setups like The Social Street, DDB Mudra, Denstu, Interactive Avenues and Mediaturf. He has led media strategy for brands like Citibank, SAP, Infosys, Accenture, Toyota, Hitachi, Honda, Amway and Ministry of Tourism.
“I am delighted to be a part of the Ogilvy family and excited with the prospects of Neo@Ogilvy. Neo@Ogilvy is now at a very exciting stage in its journey and I look forward to being part of this journey especially at this juncture. If the digital window was a laptop earlier, it’s the mobile now. We need to understand the social media channels which are subject to change in a digital world, where nothing is constant,” said Nagappa.
“The technology first focus in delivering performance marketing solutions and the opportunity to further the adoption of programmatic media in India is what drove me to join Neo@Ogilvy,” commented Agarwal.
The appointments are consistent with Neo@Ogilvy’s gameplan for 2016. The company has said that it plans to scale up operations rapidly in 2016 in order to grow its India operation.
“Working alongside with the OgilvyOne and Ogilvy advertising experts has been a huge advantage for Neo as the overall Ogilvy capabilities and service offerings across the value chain, including analytics, content and campaign development, provide huge opportunities. Hence, going forward, Neo@Ogilvy plans to create far more valuable service offerings that are a convergence of analytics (insights), performance marketing and content. The nature of our new talent acquisitions will also reflect the change in the way Neo@Ogilvy will move forward,” said Rajesh Bhatia, President & Country Head of Neo@Ogilvy.