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Neo@Ogilvy appoints Biraja Swain as its Chief Growth and Innovation Officer

31-March-2016
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Neo@Ogilvy appoints Biraja Swain as its Chief Growth and Innovation Officer

Neo@Ogilvy India has appointed Biraja Swain as its Chief Growth and Innovation Officer.  Prior to this role, Swain was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

 Commenting on his appointment, Rajesh Bhatia, President & Country Head, Neo@Ogilvy, India said, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.

 Other than leading the Neo Center of Excellence, Swain will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

 Swain is well known for his penchant for innovation especially in the field of mobile which includes acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch, scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Swain’s leadership Unilever was awarded “Digital Marketer of the year" and "Mobile Marketer of the Year", for 3 years running across India and APAC respectively.

 In his previous role, Swain was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

 Today Swain is a well-recognized member of the digital and advertising community in India, and an active contributor to the knowledge base of this industry.

A little known aspect of Swain is that he is a Lalit Kala Academy felicitated artist and painter, this part of his life goes far back to his pre-teen years and continues to be a hobby to this day.  Additionally Swain has a 4 year degree in Indian percussion (tabla). Further, he is a firm believer in the power of the Xbox and “Green” movement. He is an avid blogger and lives in the heart of Bangalore with his wife, son and a golden retriever.

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.