Following a furiously fought pitch involving nine agencies, McCann Erickson has bagged the creative mandate for Neo Sports and Neo Cricket, the sports channels from Nimbus Communications. Ogilvy & Mather is the incumbent on the business. There is no change in the media agency, Mediaedge:cia. The estimated account size is pegged at Rs 20 crore.
Confirming the development, Abhishek Verma, Head - Marketing and Communication, Neo Sports, said, “We wanted to grow the brand further in the consumer mind space. We believe McCann Erickson was the right agency to build our brand, instead of just being able to create creative advertising.”
Neo Sports had put the business under review a month back.
Sports and entertainment company Nimbus Communications had announced the launch of Neo Sports, a 24-hour cricket centric television channel in September 2006. The channel focuses on various cricket related programming, live coverage of both domestic and international cricket, interviews with top cricketers, analysis and sports entertainment.