Top Story


Home >> Advertising >> Article

Neeraa Maini Srivastava, Rishi Chanana appointed ECDs at Salt Brand Solutions

Font Size   16
Neeraa Maini Srivastava, Rishi Chanana appointed ECDs at Salt Brand Solutions

Salt Brand Solutions has announced the appointment of Neeraa Maini Srivastava and Rishi Chanana as their new Executive Creative Directors to strengthen their creative team.

Srivastava is a post graduate in English Literature from Mumbai University. She began her career as a creative professional in advertising. In the past, she has worked with Lowe, Saatchi and Saatchi, the Times Group, Percept and has had international experience. Having pioneered the creative start-up cell there, she moved on to assume the role of Creative Head in a renowned film production house. She has won several awards for her creativity and is known for her strong diversity of creative expressions. Earning accolades and awards for her work, she continued to hone her creative talents, and gain academic and practical knowledge in screenwriting and creative writing.

Chanana’s past experience includes various agencies such as O&M Delhi, TBWA Raad, Dubai, TBWA Delhi, O&M Mumbai and TBWA India. He is a winner of Golds, Silvers, and Bronzes in various international award shows such as the D&AD, Cannes, One Show, Art Directors Club, Spikes Asia, Asia-pac, Clios, London International, New York Festivals, and various prestigious national awards such as Kyoorius D&AD. He has also judged various Indian awards.

Elaborating on her new role, Srivastava said, “I am delighted to be a part of this exciting venture, Salt Brand Solutions. I personally love a change story, be it a brand or an agency, and I can safely say that my journey has largely been driven by such opportunities. The timing is right, with a new wave of change to create the highest levels of collaboration and organizational agility across all brands.”

Chanana said of his new appointment, “I am pleased to have been chosen by Salt Brand Solutions and I am looking forward to create a fresh culture at Salt and to bring about changes that can impact the industry.”

Mahesh Chauhan, Founder, Salt Brand Solutions, said, “It is great to have Neeraa and Rishi on board. Both have a rare combination of creative flair and maturity. Their track record of scaling businesses and brands speaks for itself. I look forward to them creating some truly memorable work, thus driving Salt’s agenda of being the best new-age business partners to our clients.” 


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...