In keeping with its plans to go beyond news, NDTV Ltd is launching a new general entertainment channel in July 2007. The news broadcasting company has tied up with filmmaker Karan Johar’s production company, Dharma Productions, in this regard.
Johar, who will be on the Board of NDTV Entertainment, will work on the content of the channel along with being a host of other shows for NDTV Entertainment. He will help originate concepts and new programming ideas for the channel and will be an ambassador for the NDTV Entertainment brand. Dharma Productions will exclusive produce shows for the new channel, which will have the first right of refusal on any programmes that Dharma produces for television.
Johar and Dharma Productions have produced major blockbusters such as ‘Kuch Kuch Hota Hai’, ‘Kabhi Khushi Kabhi Gum’, ‘Kal Ho Na Ho’ and ‘Kabhi Alvida Na Kehna’, and they are expected to bring a lot of Bollywood glamour to the channel.
Speaking on the new alliance, NDTV’s Chairman, Dr Prannoy Roy, said, “We are very excited about this tie-up with Karan Johar. This is our first initiative towards this entertainment channel. More exciting things will come up in this space as we go forward in this space.”
He further said, “We have enormous respect for Karan’s brilliance and creativity. He is an extremely talented man with great skills in the industry. He is constantly breaking new ground in quality and transforming Indian movies to world-class standards. We know he will now help us to redefine and set new benchmarks in entertainment television.”
Johar said, “For me, this partnership is not just a professional association, it’s a family bonding and I believe in the power of the family. What a family can do together no individual can do on his own. This family is going to be at a TV screen near you, creating all the celebration possible. So please watch NDTV emerge as the leading entertainment channel of the country and this is not just a projection. This is a guarantee.”
Meanwhile, Johar also revealed his plans to make an animation film for the Indian audience. “It will be an animation film with songs, emotions and everything that the Indian audience will enjoy. I plan to start the film by next year,” he said.