Top Story

e4m_logo.png

Home >> Advertising >> Article

NDTV Imagine signs Maxus as media AoR

15-December-2007
Font Size   16
Share
NDTV Imagine signs Maxus as media AoR

With the launch date for NDTV Imagine, the Hindi general entertainment channel from NDTV Imagine Ltd, getting closer, the channel is all geared to begin its communication. NDTV Imagine has decided to sign on Maxus as its media agency of record. There was no pitch called.

NDTV Imagine’s EVP, Marketing Communications & Research, Manoj Vidwans, explained, “At some point we have worked with GroupM agencies, and we are very confident of the skill-sets that GroupM has. They don’t just bring buying efficiencies to the table but also skills in the planning exercise, and that is why decided to partner with them.”

Vidwans didn’t divulge any further details including on the account size. He said, “We have only just begun the marketing, and even though we have certain targets in mind, I still wouldn’t want to comment on the ad spends.”

Industry sources however expect the business to be easily upwards of Rs 20-25 crore, given the competition that the Hindi GEC space is seeing with new players coming in, and the established players making more noise.

For the record, McCann Erickson is the creative agency for NDTV Imagine.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited