NDTV has invited nine creative agencies to pitch for the creative duties of its e-commerce operations. The process is currently under way in Delhi. Sources close to the development have confirmed the news to exchange4media. However, the size of the account couldn’t be ascertained at the time of filing the report.
Last month, NDTV’s Board approved the entry of NDTV Worldwide, a subsidiary of the company, to enter into the e-commerce business. The site is proposed to feature Indian ethnic wear and will offer designer as well as other accessible brands.
The agency will be responsible for launching the domain name, logo options and formulate a social media strategy. As reported last month, Fashion And You’s Co-founder Rahul Narvekar has joined NDTV to set up its e-commerce operations. Since, then there have been speculations about whether the company is launching an online commerce business or planning a new TV channel on the lines of STAR CJ and HomeShop18.
It remains to be seen how profitable the new venture will be amid the plethora of e-commerce players mushrooming within a few years in India. It is, however, expected that the brand’s name could give a lot of leverage to the new venture.