OK, the gleam of metals might not be so bright for India when compared to some other countries, but NDTV, Vyas Gianneti Creative, AniRights Infomedia and Sarra Unlimited's Shenazz Nadirshah have kept the Indian flag flying high at the New York Festival with one gold, two silvers, and a finalist certificate.
In TV programming and promotions, India bagged two silvers and a finalist certificate. NDTV's current affairs show, 'Witness', bagged the World Silver Medal for its special episode on 'Farmers' Suicide' in the category 'Coverage of On-Going News Story (Long format)'.
The award winning episode, which was aired on June 28, 2006 on NDTV 24x7, travelled to Vidarbha in eastern Maharashtra, where more than 600 debt-driven cotton farmers have killed themselves since June 2005. Their suicides are a sign of a growing crisis in rural India that has completely failed to make an impact on urban Indians, mainly owing to the mechanical manner in which these deaths are reported.
Reacting to the win, Dr Prannoy Roy, Chairman of NDTV, said, "The NDTV team is proud to bag this award at the New York Festival 2007. I take this opportunity to congratulate Sreenivasan Jain and the entire team for this very special award. We believe in credible and responsible journalism that address issues of the people, and the nation. With its experienced and talented team, both on and off camera, cutting edge technology and connect with its viewers, NDTV is all set for an exciting year ahead."
He added, "The competition was tough but we came out to be the only Indian channel to win the award. We hope to do the best kind of work and win more awards in the future."
NDTV also bagged a finalist certificate for its report on corruption, titled 'Bribe for Corpse' in the 'Investigative Report' category. The report was done by NDTV reporter Siddharth Pandey.
The second Silver in TV programming and promotions was bagged by Sarra Unlimited and Shenazz Nadirshah in the 'Music Video / Low Budget' category. Nadirshah totally revamped yesteryears pop star Sharon Prabhakar for her music video 'Dilruba'.
In film and video, the two Indian winners were AniRights Infomedia, which bagged a gold medal and Vyas Gianneti Creative, which bagged a silver medal.
AniRights Infomedia, a Bangalore-based digital animation content creation company, bagged the gold for a short film titled 'The Bad Egg', which gave the message 'The more you grab, the more you lose. Try sharing instead'.
Vyas Gianetti Creative bagged the silver for best special effects and computer generated images in the 'Technical and Craft' category for their work titled 'Taking India to the world – II'.