Top Story


Home >> Advertising >> Article

NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

Font Size   16
NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

According to some media reports, the BJP-led union government spent more than Rs 36 crore on publicity and advertisements to mark two years of the National Democratic Alliance (NDA) government.

It must be mentioned that Prime Minister Narendra Modi-led NDA government had organised a gala event at India Gate on May 29 to mark its two years in office. The expenditure incurred on advertisements in print media was Rs 35.59 crore while in the electronic media it was Rs 1.06 crore.

This information was revealed in response to an RTI query by IANS.

Ironically, some months back the BJP and its allies had come down heavily on the AAP government in Delhi for spending what they said was a huge amount of public money on advertisements and publicity.

The panel set up by the Information and Broadcasting Ministry on content regulation of government advertisements charged the AAP government with violating Supreme Court guidelines and had ordered it to “reimburse to the state exchequer” the entire amount that it had spent on its advertisements.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean