Top Story


Home >> Advertising >> Article

NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

Font Size   16
NDA govt. spent Rs 36 crore to mark its second anniversary, reveals RTI query

According to some media reports, the BJP-led union government spent more than Rs 36 crore on publicity and advertisements to mark two years of the National Democratic Alliance (NDA) government.

It must be mentioned that Prime Minister Narendra Modi-led NDA government had organised a gala event at India Gate on May 29 to mark its two years in office. The expenditure incurred on advertisements in print media was Rs 35.59 crore while in the electronic media it was Rs 1.06 crore.

This information was revealed in response to an RTI query by IANS.

Ironically, some months back the BJP and its allies had come down heavily on the AAP government in Delhi for spending what they said was a huge amount of public money on advertisements and publicity.

The panel set up by the Information and Broadcasting Ministry on content regulation of government advertisements charged the AAP government with violating Supreme Court guidelines and had ordered it to “reimburse to the state exchequer” the entire amount that it had spent on its advertisements.


Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body

The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways

The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status

Our typical marketing budget is usually 10 per cent of the topline spend

The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’

The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions