The entrepreneurial bug seems to be going around big time in the advertising industry. Latest to join the entrepreneurial bandwagon is Navroz Dhondy, Director, Strategy & ‘Innovision’, Percept Integrated Marketing Communication (IMC) who is quitting to start his company called “Creatigies”.
exchange4media readers would recall that almost four months ago Navroz Dhondhy had taken on this role at Percept IMC after Rajesh Pant, ex-Sony Entertainment Television (SET), had joined Percept Advertising as COO. Dhondy was operating from the Delhi branch and is expected to leave Percept soon to set up “ Creatigies” which is billed as a marketing communication and brand consulting outfit providing both creative inputs and brand development strategies.
Dhondy was supervising the operations of all the divisions under Percept IMC including Percept Profile,Percept D’Mark, Web Percept,Percept Somar, Carat Integra, Media House,TygerMEN, Tyger Productions and Infinity Media Percept Services.During Dhondy’s tenure as CEO, Percept Advertising grew from a Rs 57-crore (1999-2000) agency to a Rs 125-crore (2001-2002) one and the Delhi branch made big strides.