Navonil Chatterjee has joined Rediffusion Y&R as its Chief Strategy Officer (CSO). He makes the move after a 15 year stint with JWT where he most recently held the post of Vice-President and Executive Director.
He will now be reporting to Dhunji S Wadia, Group President, Rediffusion Y&R.
Commenting on the appointment, Wadia said, “I have enjoyed a great partnership with Navonil before. What I admire most is his energy, passion and quest for excellence. In Navonil we have the best in the business and an ideal strategic partner at the helm of Rediffusion Y&R.”
Chatterjee has over 17 years of experience in advertising and has headed the planning function across clients like Hindustan Unilever, Levi’ s, Pepsi, Godrej, Madura Garments, ITC, United Spirits Limited (USL), United Breweries (UB), ING Bank and Landmark Group to name a few.
He also played a key role in the work done for Nike ever since he pitched for it successfully at the Chinnaswamy Stadium in Bangalore in 2005.
Taking about his new post, Navonil Chatterjee said, "There seems to be a renewed vigour and buzz around the place with the new leadership team coming on board and new hirings. From the outside I have always perceived Rediffusion as this spunky kind of place, which delivers good creative work. Also, I have worked very successfully with Dhunji in the past, so I am looking forward to forming a great partnership with him and Rahul (CCO). And as far as I am concerned, I strongly believe that passion makes the world go round, and that's what I intend to bring to the table. The rest should follow."
Chatterjee is a postgraduate from MICA and is a graduate in English Honors from St.Xavier’s College, Kolkata.
Aside from agency work, he is also an occasional faculty at ISB Hyderabad, IIM Bangalore and IIM Indore.