Navin Talreja President Ogilvy Mumbai and Kawal Shoor national planning head Ogilvy who stepped down from their respective roles in April as reported first by exchange4media have launched The Womb .
"The Womb is a place that nurtures an understanding of human nature into brand platforms, content, products and services.We are open to working with all kinds of companies that put a big platform at the heart of their marketing communications. However, we are not keen to work with companies with long-tails in marketing departments. We are a senior-heavy, depth-seeking, elite force and we don't have the lazy luxury of armies at our end tackling armies at clients' ends. We want to work with senior people (irrespective of organizations) who are hungry for success, and seek equal partners, and not vendors." Said the founders in a press statement.
The agency has already worked on key projects with Vini Cosmetics (on Fogg and GlamUp), Indian Trading League.com , Diageo-USL (on a portfolio-wide Strategy initiative), Saregama, RSPL (Red Chief shoes, and a developmental project).
The agency has come out with campaigns such as Fogg's 'Kya chal raha hai? Fogg chal raha hai', GlamUp's anti-fairness spot, 'I am not the fairness type' and Fogg Black's 'Party Parinda'