Naveen Paul has quit Street Talk, the agency he co- founded two and a half years ago, to start his new venture—nine red, which has already started operations in Delhi and will kick start operations in Mumbai & Bangalore very soon.
The new venture will focus on BTL solutions – OOH, Retail, Shopper Marketing, Consumer Activation & Engagement and Event Based Marketing.
Speaking about the launch of his new venture, Paul said, “The traditional OOH, Retail, Event agencies etc. are one-dimensional and inward focused and can only provide domain solutions. However, in today’s age where brands are managed more by consumer rather than brand managers, there exists a sweet spot for nine red, who with the help of Consumer Insights and Big Data can mount full BTL campaigns.”
Nine red has already taken on-board an experienced team, who have successfully designed and executed similar campaigns in the past. According to Paul, nine red is not another startup agency; people who believe and share his vision back him.
Having started his career in advertising, he went on to work with R K Swamy/BBDO, Rediffusion DY&R, Percept/H & Bates India. Before wearing the entrepreneurial hat, Paul worked with some blue chip companies like Samsung, GE-SBI, Airtel, Idea Cellular & Spice, where he was responsible for various marketing roles.