Top Story

e4m_logo.png

Home >> Advertising >> Article

Naveen Paul quits Street Talk to start his new venture—‘nine red’

16-March-2016
Font Size   16
Naveen Paul quits Street Talk to start his new venture—‘nine red’

Naveen Paul has quit Street Talk, the agency he  co- founded  two and a half years ago, to start his new venture—nine red, which has already started operations in Delhi and will kick start operations in Mumbai & Bangalore very soon.

The new venture will focus on BTL solutions – OOH, Retail, Shopper Marketing, Consumer Activation & Engagement and Event Based Marketing.

Speaking about the launch of his new venture, Paul said, “The traditional OOH, Retail, Event agencies etc. are one-dimensional and inward focused and can only provide domain solutions. However, in today’s age where brands are managed more by consumer rather than brand managers, there exists a sweet spot for nine red, who with the help of Consumer Insights and Big Data can mount full BTL campaigns.”

Nine red has already taken on-board an experienced team, who have successfully designed and executed similar campaigns in the past. According to Paul, nine red is not another startup agency; people who believe and share his vision back him.

Having started his career in advertising, he went on to work with R K Swamy/BBDO, Rediffusion DY&R, Percept/H & Bates India. Before wearing the entrepreneurial hat, Paul worked with some blue chip companies like Samsung, GE-SBI, Airtel, Idea Cellular & Spice, where he was responsible for various marketing roles.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.