Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’. The TVC, which broke on January 25, 2010 on all entertainment and news channels, has been conceptualised by DraftFCB+Ulka.
Hari Sadu, India’s most hated boss, also makes a comeback in the new ad that announces the end of recession and the beginning of a new era of optimism full of job opportunities.
Sumeet Singh, National Head - Marketing and Strategic Alliances, Naukri.com, said, “The brief that was given to the agency was that the recession is getting over and jobs are reviving, therefore, we would like to convey the message of changing times to the audience.”
Singh added, “The concept behind the TVC was welcoming the New Year and announcing the changing tides, thus – ‘Jobs are back, Bye Bye Recession, Hello New Year'. The basic premise behind the TVC is that this is a tactical campaign to welcome the New Year and bid farewell to the recession. We will use the Internet, television and possibly radio for the campaign.”
The TVC is a fresh take on the popular ‘H for Hitler’ TVC of Naukri.com done a few years back. It’s Hari Sadu’s office cabin door on which his employees vent their ire this time, scribbling stuff like Acidity, Hernia, and Dandruff around his name plate.
Sanjay Sharma, Creative Director, DraftFCB+Ulka, explained, “Naukri.com is announcing that the recession is over and that the job market is flourishing again. That’s what we have sought to convey in the new ad.”