Top Story

e4m_logo.png

Home >> Advertising >> Article

Naukri welcomes the return of jobs with new TVC

30-January-2010
Font Size   16
Share
Naukri welcomes the return of jobs with new TVC

Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’. The TVC, which broke on January 25, 2010 on all entertainment and news channels, has been conceptualised by DraftFCB+Ulka.

Hari Sadu, India’s most hated boss, also makes a comeback in the new ad that announces the end of recession and the beginning of a new era of optimism full of job opportunities.

Sumeet Singh, National Head - Marketing and Strategic Alliances, Naukri.com, said, “The brief that was given to the agency was that the recession is getting over and jobs are reviving, therefore, we would like to convey the message of changing times to the audience.”

Singh added, “The concept behind the TVC was welcoming the New Year and announcing the changing tides, thus – ‘Jobs are back, Bye Bye Recession, Hello New Year'. The basic premise behind the TVC is that this is a tactical campaign to welcome the New Year and bid farewell to the recession. We will use the Internet, television and possibly radio for the campaign.”

The TVC is a fresh take on the popular ‘H for Hitler’ TVC of Naukri.com done a few years back. It’s Hari Sadu’s office cabin door on which his employees vent their ire this time, scribbling stuff like Acidity, Hernia, and Dandruff around his name plate.

Sanjay Sharma, Creative Director, DraftFCB+Ulka, explained, “Naukri.com is announcing that the recession is over and that the job market is flourishing again. That’s what we have sought to convey in the new ad.”

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...