With the Lok Sabha elections slated for April-May 2009, hectic political activities are underway. Close on the heels of two leading parties – the Congress and the BJP – scouting for creative agencies for their campaigns, the Nationalist Congress Party (NCP) is also geared for the action. Industry sources confirm that the party is on the lookout for creative agency to handle its political campaign.
No comments were forthcoming from sources at the NCP at the time of filing this report. However, industry sources told exchange4media that the NCP was already in talks with a few agencies. Though the account size could not be ascertained, it is believed to be substantial. The pitch is based out of Mumbai.
Recently, the Bharatiya Janata Party had called for a creative pitch and will very soon take a decision. The Hive is the incumbent agency. However, the party plans to empanel another agency for the LS election campaign. The account size estimated for the campaign is in the range of Rs 150-200 crore.
In January 2009, the Congress had appointed Crayons Advertising and JWT Delhi to handle its advertising mandate. The account size is pegged at Rs 200 crore.
Slowdown or not, the political parties are sparing no expenses as the stakes are high and there is a long and hard battle to be fought ahead.