Top Story

e4m_logo.png

Home >> Advertising >> Article

National Rural Health Mission Kerala appoints FCB Ulka for 'Arogya Keralam'

08-July-2016
Font Size   16
Share
National Rural Health Mission Kerala appoints FCB Ulka for 'Arogya Keralam'

In a multi-round, multi-agency pitch, FCB Ulka has been awarded the digital duties of ArogyaKeralam, an initiative under the auspices of National Rural Health Mission (NRHM). The agency has been chosen for its precise understanding of the Kerala digital audience as well as its unique communication strategy which, when rolled out, would be at once educational, fun and share-worthy.

Nitin Karkare, CEO, FCB Ulka said, “Kerala has peculiar issues in healthcare sector. Though the state scores very high nationally in terms of critical health indicators, it faces problems quite unique to itself such as high incidence of lifestyle-induced diseases, problems related to an ageing population as well as re-emergence of certain communicable diseases”.

The mandate given to FCB Ulka is to reach and connect with the increasingly digital-savvy audience of the state and create awareness of such diseases as well as the various initiatives and activities undertaken NRHM. The agency will utilize all of NRHM’s social media properties as well as other digital platforms to achieve its communications objectives.

In addition to this, the agency will also help NRHM manage real-time online interactions and queries from the public, which will be supported by an expert panel of doctors.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.