The National Jute Board (NJB), a Ministry of Textiles statutory body, Government of India, has invited proposals from advertising agencies for empanelment, senior industry sources have informed. The appointment of the agencies will be for the current financial year, which may be extended for one year at a time up to March 31, 2014.
The duties range from integrated communications to promotional campaigns for jute through outdoor, print, TV, radio, the Internet and other media.
The chosen agencies will be required to conceptualise, design and execute a sustained campaign to build a brand identity for Indian jute and jute products within the country and internationally. Preparation of product and category specific promotional materials will also be a part of their responsibilities.
The empanelment pitch is open only for those agencies that are accredited to the INS (Indian Newspaper Society) and have their offices in Kolkata and in at least two of the other five metro cities – namely, New Delhi, Chennai, Mumbai, Bangalore and Hyderabad. Minimum annual turnover of Rs 10 crore, excluding revenues from media buying in any form including print, radio, television, Internet or hoardings, is also a required.
Interested candidates can submit their proposals at NJB, Park Street, Kolkata. Last date of submission of proposals is April 25, 2011.