Top Story


Home >> Advertising >> Article

National Insurance Company empanels four creative agencies

Font Size   16
National Insurance Company empanels four creative agencies

Kolkata-headquartered National Insurance Company Ltd has empanelled four creative agencies as their A-1 agencies for the next two years. Confirming the empanelment, A Chattopadhaya, National Insurance Company, Deputy Manager, said, “The four agencies are Percept Delhi, Lintas, Mudra and RK Swamy BBDO.”

“We have floated tenders for each campaign and will be giving the brief to the agencies. The agencies will then make their presentations as well as their quotes in the next two months,” Chattopadhaya said, adding the size of the business was quite substantial.

Meanwhile, agency sources said that everything would be based on the tender. Naturally, the agency with the best creative will be the one working on the campaign.

National Insurance Company was incorporated in 1906 with its registered office in Kolkata. It is the oldest existing insurance company in India and has been the fastest growing public sector general insurance company in the country for the third successive year in 2005.

Recently, Awaaz, India’s first consumer TV channel and part of the CNBC Network, had initiated a survey on Indian consumers’ brand preference in terms of customer preference and loyalty. Based on that, National Insurance Company and New India Assurance Company had been adjudged ‘the most preferred non-life insurance companies’.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.