Kolkata-headquartered National Insurance Company Ltd has empanelled four creative agencies as their A-1 agencies for the next two years. Confirming the empanelment, A Chattopadhaya, National Insurance Company, Deputy Manager, said, “The four agencies are Percept Delhi, Lintas, Mudra and RK Swamy BBDO.”
“We have floated tenders for each campaign and will be giving the brief to the agencies. The agencies will then make their presentations as well as their quotes in the next two months,” Chattopadhaya said, adding the size of the business was quite substantial.
Meanwhile, agency sources said that everything would be based on the tender. Naturally, the agency with the best creative will be the one working on the campaign.
National Insurance Company was incorporated in 1906 with its registered office in Kolkata. It is the oldest existing insurance company in India and has been the fastest growing public sector general insurance company in the country for the third successive year in 2005.
Recently, Awaaz, India’s first consumer TV channel and part of the CNBC Network, had initiated a survey on Indian consumers’ brand preference in terms of customer preference and loyalty. Based on that, National Insurance Company and New India Assurance Company had been adjudged ‘the most preferred non-life insurance companies’.