Top Story

e4m_logo.png

Home >> Advertising >> Article

National Housing Bank seeks empanelment of ad agencies

28-July-2008
Font Size   16
Share
National Housing Bank seeks empanelment of ad agencies

National Housing Bank (NHB), wholly-owned by Reserve Bank of India, has invited applications from INS accredited advertising agencies for empanelment with it.

The Bank’s advertising campaigns range from tender advertisements to full-fledged multi-media, multi-language campaigns involving creatives. These campaigns are released in major newspapers, magazines and television channels across the country. NHB also uses brochures, pamphlets and other modes of communications.

The eligibility critera for ad agencies include full accreditation of INS, Advertising Council of India for press advertisement, and Prasar Bharti accreditation for electronic media advertisement. The agency should have an all-India reach, an annual turnover of Rs 10 crore, and a full fledged office in Delhi.

The selection of agencies would be done on the basis of a two-stage process. In the first stage, agencies would be selected merely on the basis of their meeting the criteria. The short listed agencies would, in the second stage, be required to make a presentation of creative strategy on a given subject for a given budget. The final selection of agencies for empanelment would be done on the basis of the creative presentation.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking