Top Story


Home >> Advertising >> Article

National Housing Bank empanels six agencies

Font Size   16
National Housing Bank empanels six agencies

National Housing Bank (NHB), wholly-owned by Reserve Bank of India, has empanelled six agencies to handle its advertising duties for the next three years. The empanelled agencies are Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman Advertising.

The bank had initiated a pitch in the month of October last year in New Delhi.

Sources close to the development have confirmed the news to exchange4media, though bank officials could not be reached at the time of filing this report.

It is learnt that the bank is celebrating its silver jubilee this year and the campaigns are expected to be rolled around the same. Agencies that have been empanelled will execute, among other services, multi-media and multi-lingual awareness programmes for the bank.

The pitch process that involved several agencies was a two-stage process – short listing on basis of eligibility criteria and then the final selection on basis of creative strategy.

The bank’s advertising campaigns are released in major newspapers, magazines and television channels across the country. NHB also uses brochures, pamphlets and other modes of communication.

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’