National Housing Bank (NHB), wholly-owned by Reserve Bank of India, has empanelled six agencies to handle its advertising duties for the next three years. The empanelled agencies are Crayons, DDB Mudra, Percept/H, Interpub, Mode and Pressman Advertising.
The bank had initiated a pitch in the month of October last year in New Delhi.
Sources close to the development have confirmed the news to exchange4media, though bank officials could not be reached at the time of filing this report.
It is learnt that the bank is celebrating its silver jubilee this year and the campaigns are expected to be rolled around the same. Agencies that have been empanelled will execute, among other services, multi-media and multi-lingual awareness programmes for the bank.
The pitch process that involved several agencies was a two-stage process – short listing on basis of eligibility criteria and then the final selection on basis of creative strategy.
The bank’s advertising campaigns are released in major newspapers, magazines and television channels across the country. NHB also uses brochures, pamphlets and other modes of communication.