National Geographic Channel, ETV-India announce strategic content partnership

National Geographic Channel, ETV-India announce strategic content partnership

Author | exchange4media Mumbai Bureau | Tuesday, Nov 14,2006 9:38 AM

National Geographic Channel, ETV-India announce strategic content partnership

The National Geographic Channel and ETV-India have announced a content partnership, where NGC will provide content to ETV, which will air five days a week (Monday-Friday) in a half hour evening slot. Starting November 13, 2006 viewers of ETV Telugu, ETV Oriya, ETV Kannada, ETV Bangla, ETV Gujarati, ETV Marathi, ETV UP, ETV MP, ETV Rajasthan and ETV Bihar will be able to catch NGC programmes in their native languages.

The regional language versions of the programmes would be provided by National Geographic Channel to ETV Network.

The new partnership with ETV is a step further in National Geographic Channel’s strategy to reach out to a wider audience across the country. The programmes being telecast on ETV will cover a wide range of topics that will urge the viewers to rethink about the world we live in. The alliance would be kickstarted with Nat Geo’s blockbuster series ‘Most Amazing Moments’ that will premier across the ETV network starting November 13. This partnership also underlines ETV’s mission to provide its viewers with quality international programming to enhance viewer experience.

Speaking on the partnership, Rajesh Sheshadri, Vice-president–Marketing, National Geographic Channel India, said, “The National Geographic Channel is a synonym for smart, innovative and interesting programmes that invite viewers to think again. Reaching a wider audience to expose them to our superior content has been a goal we have been constantly working towards. Partnership with a leading channel like ETV that reaches to millions of viewers through their bouquet of regional channels is an excellent opportunity to further our reach.”

Bapineedu, Vice-president-Operations, ETV Network, said, “Quality entertainment in the language of our viewers’ choice is one of the key contributors to our success. Our programmes depict the culture with which our viewers are able to connect and it is this spirit of empathy with individual cultures/languages that has helped us reach millions of viewers. Through this partnership with National Geographic Channel we endeavour to further enhance our viewer’s experience by exposing them to never seen before international programmes in their native languages.”

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