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Nat Geo conceptualises innovative launch for Titan aviator series

24-April-2007
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Nat Geo conceptualises innovative launch for Titan aviator series

National Geographic Channel has tied up with Titan Industries for the launch of the new Titan aviator watches inspired by World War II fighter aircrafts. The channel’s popular series ‘Top Gun’ that takes the viewers on a flight of fantasy — from the evolution of jet planes to the age of stealth — provides the perfect platform for the launch of Titan’s new aviator series.

As a part of the tie-up, Nat Geo has created an exclusive commercial for the new aviator series, using the exclusive footage on fighter planes from its ‘Top Gun’ series. The latest association demonstrates Nat Geo’s ability to provide integrated marketing solutions to its advertisers and going beyond the conventional commercial time.

Speaking about the association, Rajesh Sheshadri, Vice President-Marketing, National Geographic Channel, India, said, “At Nat Geo, we take pride in seeing each brand as an unique entity and offering innovative solutions that best suit the advertiser’s needs. Our latest association with Titan for the aviator series is another example of our ability to go beyond the brief and delivering out-of-the-box solution for our partners. We are delighted to have Titan on board for our groundbreaking series ‘Top Gun’. Titan’s new range of aviator watches and ‘Top Gun’ are a perfect fit as they both appeal to viewers who have an avid interest in fighter jets.”

Talking about the tie-up, Suparna Mitra, Marketing Head, Titan, said, “The aviator series is one of the finest range of watches from the Titan portfolio. As the series has been inspired by the World War II fighter aircrafts, National Geographic Channel’s viewer profile and ‘Top Gun’ series provide an excellent platform for us to reach out to our target consumer.”

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