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Nandita Lakshmanan is new PRCAI President; ‘Ethics Committee’ introduced

30-March-2006
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Nandita Lakshmanan is new PRCAI President; ‘Ethics Committee’ introduced

The Public Relations Consultants Association of India (PRCAI) has elected its new Managing Committee for 2006-07. Nandita Lakshmanan, CEO, The PRactice, has been elected the President for the coming year.

The President, Vice-President, Secretary and the four regional chapter heads constitute the Managing Committee, which will run the affairs of the Association. Zachariah James, Managing Director, Text 100, was elected Vice-President, while Deepshikha Dharmaraj, Managing Partner, Genesis PR, was elected the Secretary.

Lakshmanan, the new President, said, “It will be our endeavour to take PR to greater heights and work towards representations of issues of the industry at the right forum. With active participation of all members in PRCAI this can be achieved.”

Welcoming comments of members attending the meeting on the future working of PRCAI, she said that the Association would work to create a right environment for member firms to leverage the tremendous interest global corporates evinced in India.

The other elected representatives include Chetan Mahajan, GM (Finance), 20:20 Media (Chaiperson - North); Samir Kale, Managing Director, CMCG India (Chairperson - West); Ian Sequeira, GM (South), 20:20 Media (Chairperson - South); and Perfect Relations’ Prakriti Gandotra (Chairperson - East).

Besides the Managing Committee, the PRCAI has introduced a new committee called the Ethics Committee. This is apart from the Standards Committee, Marketing Committee and Professional Practices Committee that are already part of the PRCAI. The Marketing Committee charter would be increasing the membership base, organising events and instituting awards to encourage greater participation and recognition for the profession, said a PRCAI release.

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