Madhya Pradesh print player Nai Dunia is in an aggressive growth mode and communications is a strong area of focus for the publication. In August 2006, it had appointed Motivator as its media AoR. Now the Group has signed on David as its creative agency. There were other agencies in the fray for the business, however, details on the same are not available. The account size is estimated to be upwards of Rs 10 crore.
Confirming the development, Nai Dunia’s Director, Vineet Sethia, said, “Since this was creative and that is the communication that people would really get exposed to, we were clear we wanted an agency that came with a differentiated idea, which also matched Nai Dunia’s vision. We saw David fitting the bill perfectly. They have done some work for us in Indore already and we are very happy with it.”
Nai Dunia is ensuring that this growth is backed by a strong marketing plan with the tag line ‘Vishwaas ki parampara’ across mediums and markets.
Nai Dunia currently has a presence in Indore, Bhopal and Gwalior. It is all set to increase its footprint in the Hindi market with the recently launched Raipur edition and will follow it up with launching its edition in Bilaspur soon.
Nai Dunia appoints Motivator as media AoR, account size Rs 10 crore upwards
Nai Dunia to launch its Raipur edition on October 13