Top Story

e4m_logo.png

Home >> Advertising >> Article

Nai Dunia appoints David as creative partner, account size pegged at Rs 10 crore plus

17-October-2006
Font Size   16
Share
Nai Dunia appoints David as creative partner, account size pegged at Rs 10 crore plus

Madhya Pradesh print player Nai Dunia is in an aggressive growth mode and communications is a strong area of focus for the publication. In August 2006, it had appointed Motivator as its media AoR. Now the Group has signed on David as its creative agency. There were other agencies in the fray for the business, however, details on the same are not available. The account size is estimated to be upwards of Rs 10 crore.

Confirming the development, Nai Dunia’s Director, Vineet Sethia, said, “Since this was creative and that is the communication that people would really get exposed to, we were clear we wanted an agency that came with a differentiated idea, which also matched Nai Dunia’s vision. We saw David fitting the bill perfectly. They have done some work for us in Indore already and we are very happy with it.”

Nai Dunia is ensuring that this growth is backed by a strong marketing plan with the tag line ‘Vishwaas ki parampara’ across mediums and markets.

Nai Dunia currently has a presence in Indore, Bhopal and Gwalior. It is all set to increase its footprint in the Hindi market with the recently launched Raipur edition and will follow it up with launching its edition in Bilaspur soon.

Also see:

Nai Dunia appoints Motivator as media AoR, account size Rs 10 crore upwards

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=23&news_id=22380&tag=17107&search=y

Nai Dunia to launch its Raipur edition on October 13

http://www.exchange4media.com/e4m/news/newfullstory.asp?section_id=5&news_id=23087&tag=17814&search=y

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship