Much to the relief of the Indian advertising industry, the Advertising Agencies Association of the India (AAAI) and Ad Club Bombay have decided to stay together in the endeavour to grow both Abby Awards and the GoaFest by hosting Abby Awards at the GoaFest.
The two organisations have formed an Awards Governing Council (AGC) that would be chaired by Lodestar UM’s CEO, Shashi Sinha, as its Chairperson. The Chairperson would be elected from the Ad Club Bombay and would have a casting vote in case of any disagreements between the members of the AGC. The AGC would comprise four members from the Ad Club Bombay and four from the AAAI.
Explaining more on the decision, in a conversation with exchange4media, Times Group’s Bhaskar Das, President, Ad Club Bombay, explained, “For the last three years, the Abby Awards have been run in consultation with the AAAI members. It has been informal so far and did not follow any set structure. Now, a structure has been formalised to ensure more and equal participation from both AAAI and Ad Club Bombay. The Chairperson would be from the Ad Club Bombay, who would have a casting vote in case of any unresolved issues. This structure is in the interest of ensuring that the overall awards process is done such that the Abby Award remains a coveted and robust recognition of Indian creativity.”
Giving some background, Draftfcb Ulka’s Nagesh Alai, President, AAAI, explained, “AAAI, the apex industry body accounting for 85 per cent of the advertising industry, and Ad Club Bombay, having the largest membership of marketing and advertising professionals, are both long standing and well established organisations. Both have been carrying on their respective core activities and award shows/ events quite successfully for several years. The commonality of purpose in celebrating creative excellence and the synergies of thoughts saw them coming together in 2008 and hosting the Goafest-Abby event on a common platform.”
Alai explained that the partnership had been there since 2008 and there was no reason why the same spirit should not continue now. He said, “Yes, we have had hiccups and contentious issues in the past and towards addressing these, several deliberations have been had between the two bodies and it has been decided to form an Awards Governing Council consisting of nine members; four nominees from either side and the ninth person as the Chairperson, a nominee of ACB, who will have only a casting vote in the event of an impasse at the Awards Governing Council.”
“The intent behind this is to have a well deliberated and articulated approach to a robust awards system, which is respected by all. The purpose is to celebrate creativity and recognise genuine, scintillating and outstanding creative works created for the purpose of building the clients’ brands. From my perspective, we are not in the commercial art business, but in the business of communicating effectively to the consumers to generate demand. So what counts is the true and pure creative work done with this objective and recognise that outstanding talent amongst many. We have some of the best creative brains out there and I am sure they identify with what I have said. Equally importantly, we wanted our industry to be united with us in our endeavours for a robust awards system. We will be as good as the convictions of our professionals,” added Alai.
Abby continues at GoaFest; Awards Governing Council created with Shashi Sinha as Chairman