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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. 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Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. 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She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  4. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/app.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 0, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogtitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_68858.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_68858.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'canonical' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'metadescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ogdescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87296,"title":"Opel\\/Vauxhall select MediaCom as New Media Agency","summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"17:02:17","url":"","meta_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","meta_desc":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","social_summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Opel\\/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. 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Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. 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In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. 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Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. 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She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. 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  28. at StartSession->handle(object(Request), object(Closure)) in Pipeline.php line 148
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  34. at EncryptCookies->handle(object(Request), object(Closure)) in Pipeline.php line 148
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  36. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  37. at Pipeline->then(object(Closure)) in Router.php line 561
  38. at Router->runRouteWithinStack(object(Route), object(Request)) in Router.php line 520
  39. at Router->dispatchToRoute(object(Request)) in Router.php line 498
  40. at Router->dispatch(object(Request)) in Kernel.php line 174
  41. at Kernel->Illuminate\Foundation\Http\{closure}(object(Request)) in Pipeline.php line 30
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  43. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  44. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  45. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in TransformsRequest.php line 30
  46. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  47. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  48. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in ValidatePostSize.php line 27
  49. at ValidatePostSize->handle(object(Request), object(Closure)) in Pipeline.php line 148
  50. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  51. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in CheckForMaintenanceMode.php line 46
  52. at CheckForMaintenanceMode->handle(object(Request), object(Closure)) in Pipeline.php line 148
  53. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. 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In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. 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In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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  16. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogtitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_68858.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_68858.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'canonical' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'metadescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ogdescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87296,"title":"Opel\\/Vauxhall select MediaCom as New Media Agency","summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"17:02:17","url":"","meta_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","meta_desc":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","social_summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Opel\\/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. 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She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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  27. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in VerifyCsrfToken.php line 65
  28. at VerifyCsrfToken->handle(object(Request), object(Closure)) in Pipeline.php line 148
  29. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  30. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in ShareErrorsFromSession.php line 49
  31. at ShareErrorsFromSession->handle(object(Request), object(Closure)) in Pipeline.php line 148
  32. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
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  37. at AddQueuedCookiesToResponse->handle(object(Request), object(Closure)) in Pipeline.php line 148
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  40. at EncryptCookies->handle(object(Request), object(Closure)) in Pipeline.php line 148
  41. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  42. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in Pipeline.php line 102
  43. at Pipeline->then(object(Closure)) in Router.php line 561
  44. at Router->runRouteWithinStack(object(Route), object(Request)) in Router.php line 520
  45. at Router->dispatchToRoute(object(Request)) in Router.php line 498
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  47. at Kernel->Illuminate\Foundation\Http\{closure}(object(Request)) in Pipeline.php line 30
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  49. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  50. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  51. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in TransformsRequest.php line 30
  52. at TransformsRequest->handle(object(Request), object(Closure)) in Pipeline.php line 148
  53. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
  54. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in ValidatePostSize.php line 27
  55. at ValidatePostSize->handle(object(Request), object(Closure)) in Pipeline.php line 148
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  57. at Pipeline->Illuminate\Routing\{closure}(object(Request)) in CheckForMaintenanceMode.php line 46
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  59. at Pipeline->Illuminate\Pipeline\{closure}(object(Request)) in Pipeline.php line 53
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  61. at Pipeline->then(object(Closure)) in Kernel.php line 149
  62. at Kernel->sendRequestThroughRouter(object(Request)) in Kernel.php line 116
  63. at Kernel->handle(object(Request)) in index.php line 55

1/4 ErrorException in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 52: Invalid argument supplied for foreach()

  1. in 316739352f3ce57d2b16a0b9ad52ae4c14befb8a.php line 52
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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. 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In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]', '__empty_1' => true, '__currentLoopData' => array(), 'loop' => null)) in CompilerEngine.php line 59
  5. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/layouts/header.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'obLevel' => 1, 'ArrViewArticle' => object(stdClass), 'metatitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogtitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_68858.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_68858.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'canonical' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'metadescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ogdescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87296,"title":"Opel\\/Vauxhall select MediaCom as New Media Agency","summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"17:02:17","url":"","meta_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","meta_desc":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","social_summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Opel\\/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. 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He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. 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When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. 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According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. 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Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. 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She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Av\\u00e8ne to the heart of the Indian consumer\\u201d.<\\/div>","social_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69232,"phototitle":"","photopath":"1511340074_hkAB0E_big2.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62219,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87292,"title":"Nikhil Madhok of Discovery Networks quits ","summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:53:27","url":"","meta_title":"Nikhil Madhok of Discovery Networks quits ","meta_desc":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","social_summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Nikhil Madhok, Senior Vice-President and Head of Products, Discovery Networks Asia Pacific, has resigned after a year-long stint at the company. <br><br>A Discovery Networks\\u2019 spokesperson has confirmed the news. According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. 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In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. 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As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Av\\u00e8ne to the heart of the Indian consumer\\u201d.<\\/div>","social_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69232,"phototitle":"","photopath":"1511340074_hkAB0E_big2.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62219,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87292,"title":"Nikhil Madhok of Discovery Networks quits ","summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:53:27","url":"","meta_title":"Nikhil Madhok of Discovery Networks quits ","meta_desc":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","social_summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Nikhil Madhok, Senior Vice-President and Head of Products, Discovery Networks Asia Pacific, has resigned after a year-long stint at the company. <br><br>A Discovery Networks\\u2019 spokesperson has confirmed the news. According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in CompilerEngine.php line 59
  17. at CompilerEngine->get('/home/exchange4media/public_html/e4mfront/resources/views/article/article_landing.blade.php', array('__env' => object(Factory), 'app' => object(Application), 'errors' => object(ViewErrorBag), 'ArrViewArticle' => object(stdClass), 'metatitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogtitel' => 'My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil', 'ogimage' => 'http://e4mcms.exchange4media.com/files/article/article_large_image/fs_68858.jpg', 'ogimagenew' => 'http://e4mcms.exchange4media.com/files/article/article_extra_large_image/fs_68858.jpg', 'ogurl' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'canonical' => 'http://www.exchange4media.com/Advertising/My-primary-goal-is-to-take-Cheil-to-the-No.-3-position-within-the-next-2-yearsNishi-Suri-Cheil_68858.html', 'metadescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ogdescription' => 'Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As', 'ArrRecentNewsMiddelbarList' => '[{"article_id":87296,"title":"Opel\\/Vauxhall select MediaCom as New Media Agency","summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"17:02:17","url":"","meta_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","meta_desc":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","social_summary":"Opel\\/Vauxhall will change its media agency at the beginning of 2018","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Opel\\/Vauxhall will change its media agency at the beginning of 2018. As of January 1, the European market leader MediaCom will be responsible for the media strategy, the placement and the purchase of advertising space in all the European markets of Opel\\/Vauxhall. MediaCom follows the agency Carat, which had partnered Opel\\/Vauxhall in the previous eight years.<br><br>As already announced in June, MediaCom will also take over the media business of the three other Groupe PSA brands, Peugeot, Citro\\u00ebn and DS Automobiles at the beginning of the New Year.<br><br>\\u201cDuring the presentation of our plan for the future PACE! two weeks ago we announced that we would significantly increase the efficiency of our marketing spend. With the merger of our advertising budget within Groupe PSA, we achieve great synergies, which will clearly improve our cost efficiency right from the start of 2018\\u201d, said Peter K\\u00fcspert, Managing Director Sales and Marketing, Opel Automobile GmbH. \\u201cWe are very much looking forward to working with MediaCom. At the same time I would also like to express my thanks to the team from Carat, who have given us excellent support over the years.\\u201d<br><br>\\u201cMediaCom is delighted to have earned the opportunity to apply its unique expertise and scale to Opel Vauxhall in the years to come. These two brands, alongside Peugeot, Citroen and DS, are some of the most revered and historic in the automotive industry. We are very excited to have the opportunity to drive their global growth.\\u201d said Stephen Allan, MediaCom&nbsp;Worldwide Chairman &amp; CEO.<\\/div>","social_title":"Opel\\/Vauxhall select MediaCom as New Media Agency","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69235,"phototitle":"","photopath":"1511350332_n5pYNp_big3.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62222,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87294,"title":"Dentsu India creates Laban\\u2019s first TVC for India","summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"15:13:53","url":"","meta_title":"Dentsu India creates Laban\\u2019s first TVC for India","meta_desc":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","social_summary":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India","web_exclusive":0,"author_type":2,"description":"Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway\\u2019s number one confectionery brand, has been launched and localized by MTR Foods in India.<br><br>The brand joined hands with Dentsu India, the creative agency from Dentsu Aegis Network to launch its first TV Commercial for the product, bringing alive the key properties of Laban as the TVC focuses on the mischievously funny Laban-fueled exploits of two kids based purely on their imagination.<br><br>The TVC plays out an encounter between two school-going brothers and a taxi driver. When a taxi driver rudely shouts at the children who are trying to cross a busy traffic signal, the kids bring out their Laban Stretchy Men and catapult them across the street. The imaginary Stretchy Men stretch, jump and fly across the crossing and finally land on the traffic signal itself. They then proceed to dance on the lights, changing colours in the process. This confuses the taxi driver who thinks the signal is green. When he tries to cross the signal, he gets caught by a traffic policeman who shows the taxi driver that the signal is actually at red and that the taxi driver has almost broken a traffic rule by jumping a red light. This leaves the kids laughing and feeling satisfied that they have taken their revenge on the rude taxi driver with the help of Laban Stretchy Man!<br><br>The concept of the TVC was based on the insight that kids see themselves as small but they wish they could have the last laugh. The personality of Laban, which is uniquely differentiated from other confectionary in the market, provides a moment of escape for kids from their fixed routines. Laban is an idea engine that pushes their imagination and empowers them with creative ideas to help overcome everyday challenges. The communication and the new TVC has emphasised on this concept. <br><br>Samrat Chengapa, Senior Vice President, Dentsu India said, \\u201cCommunicating to children is a happy problem. They\\u2019re imaginative and relish the randomness you throw at them. Especially in a category that is flooded with humour. Laban is a product that is truly imaginative at the product level. And that set the platform for us to build on with a memorable jingle that captured the in-built craziness of being stretchy and human shaped. &nbsp;With this TVC, we\\u2019ve managed to showcase all the fun and create a sing-along track that kids will just love. And this is just the beginning.\\u201d<br><br>On the launch of the new campaign, Sunay Bhasin, CMO, MTR said, \\u201cLaban is a powerful product that is capable of sparking imagination and encouraging creativity in the consumer\\u2019s minds. For its first TVC campaign, we wanted to focus on what makes Laban so unique by showcasing its differentiated properties and at the same time emphasize on the true spirit of joy and playfulness that the confectionary personifies. The new TVC is fun, engaging and relatable for our consumers with a memorable jingle \\u201cLaban ki Pahunch Lambi Hai\\u201d that has added to its fun aspect. We know that this TVC will be well-received and loved by our consumers.\\u201d<br><br> \\r\\n<iframe src=\\"https:\\/\\/www.youtube.com\\/embed\\/KA1ygnJA5ZY\\" width=\\"100%\\" height=\\"315\\">&lt;br&gt;&lt;br&gt;\\r\\n<\\/iframe>","social_title":"Dentsu India creates Laban\\u2019s first TVC for India","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69234,"phototitle":"","photopath":"1511343741_Hc6tuZ_big_laban.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62220,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"},{"article_id":87293,"title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"14:11:22","url":"","meta_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","meta_desc":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","social_summary":"VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">VML India has been appointed by Abbott as Eau Thermale Av\\u00e8ne&nbsp;\\u2019s partner, to launch a brand awareness campaign in India on social media channels \\u2013 Facebook, Instagram and Twitter. <br><br>Eau Thermale Av\\u00e8ne is part of the Pierre Fabre Group, marketed in India by Abbott. <br><br>Understanding that \\u201ceveryone\\u2019s skin has different needs\\u201d, Eau Thermale Av\\u00e8ne has ranges of products that cover all needs and skin types: anti-aging, acne care, essential care dry skin, irritated skin, intolerant skin and sun protection.<br>Eau Thermale Av\\u00e8ne was launched in India in 2010 and has had exponential annual growth since then. Eau Thermale Av\\u00e8ne is very well established in the medical environment and is recommended by top dermatologists in India and worldwide. <br><br>VML has been appointed by Abbott India to enable Eau Thermale Av\\u00e8ne to establish themselves as the first choice of brand and top of mind for those who have sensitive skin. VML will create interactive campaigns that drive direct awareness to the target audience. By putting the consumer at the heart of the digital experience and pushing Eau Thermale Av\\u00e8ne socially, VML intends to shift the typical behaviour of how dermo-cosmetic brands are selected. <br><br>Ritesh Rajput, Senior Manager \\u2013 Digital Initiatives from Abbott India, says, \\u201cThe Eau Thermale Av\\u00e8ne Quality Charter is our four points promise to our consumers that our products are of the highest quality, with optimised ingredients for sensitive skin and a wealth of research to demonstrate their suitability. We are excited to be partnering with VML to launch this product range campaign socially and really bring Eau Thermale Av\\u00e8ne to the heart of the Indian consumer\\u201d.<\\/div>","social_title":"VML appointed as Eau Thermale Av\\u00e8ne \'s social partner","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69232,"phototitle":"","photopath":"1511340074_hkAB0E_big2.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62219,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Digital"},{"article_id":87292,"title":"Nikhil Madhok of Discovery Networks quits ","summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:53:27","url":"","meta_title":"Nikhil Madhok of Discovery Networks quits ","meta_desc":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","social_summary":"Nikhil Madhok, Senior VP and Head of Products, Discovery Networks Asia Pacific, has resigned after a year and is reported to return to India ","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">Nikhil Madhok, Senior Vice-President and Head of Products, Discovery Networks Asia Pacific, has resigned after a year-long stint at the company. <br><br>A Discovery Networks\\u2019 spokesperson has confirmed the news. According to media reports, Madhok will be returning to India in a senior role within the media industry. <br><br>Madhok was spearheading the redevelopment of the company\\u2019s product suite and working closely with the innovation team on digital offerings. Before this he was heading Life Ok for two years where he was responsible for the leading the development and creation of all content. He was also responsible for marketing, communicating and positioning of the channel brand and individual content pieces. He joined Star India in 2011 and where he spearheaded the conceptualisation and execution of one of the network\\u2019s most iconic shows \\u2018Satyamev Jayate.\\u2019 He created a provocative new programming strategy that grew disproportionate viewership amongst young female viewers.<br><br>Prior to this he was with Turner and HUL where he spent three years and six years respectively. <br><br>An alumnus of IIM Bangalore, Madhok has over 17 years of experience in general management, brand management and sales.<\\/div>","social_title":"Nikhil Madhok of Discovery Networks quits ","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69231,"phototitle":"","photopath":"1511339000_U4Wdlf_big_N.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62218,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Media - TV"},{"article_id":87291,"title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"13:41:21","url":"","meta_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","meta_desc":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","social_summary":"Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent","web_exclusive":0,"author_type":2,"description":"<div style=\\"text-align:justify\\">The Walt Disney Company South Asia has appointed Amrita Pandey to the newly created role of Regional Head \\u2013 Media Distribution &amp; OTT, South Asia. Pandey adds management of the South East Asian (SEA) regional markets of Singapore, Malaysia, Indonesia, Thailand, the Philippines and Vietnam to her current purview of India.<br><br>Responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent, and SEA, Pandey will report to Mahesh Samat, Executive Vice President and Managing Director, The Walt Disney Company South Asia and Mark Endema\\u00f1o, Senior Vice President, Media Distribution, Walt Disney International.<br><br>\\u201cSince joining Disney, Amrita has made a significant contribution to the business and was responsible for some of industry\\u2019s biggest theatrical releases in India. Her deep understanding of our brands and content portfolio, combined with her extensive experience in marketing and distribution, make her the ideal person to take our media business to the next level in this region,\\u201d said Samat.<br><br>\\"As we continue to align our global media distribution strategies, Amrita will bring expertise from such a dynamic market as India to drive further growth across our wider South Asia business. I\'m looking forward to working with her as we establish how to best work with partners, and deliver entertainment more&nbsp;directly to fans, throughout the region,\\" said Endema\\u00f1o.<br><br>Pandey joined Disney in 2012 and has held several leadership roles across Studio distribution, marketing and local movie production in addition to leading the content syndication business.<br><br>\\u201cOur Media Distribution team is focused on delivering world class content and experiences from Disney, Pixar, Star Wars and Marvel to consumer devices across the region. With a network of strong partnerships across platforms, I am excited to lead this transformative business to pursue digital connections everywhere,\\u201d said Pandey.<\\/div>","social_title":"Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69230,"phototitle":"","photopath":"1511338278_ph7n5P_big1.gif","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62217,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Marketing"},{"article_id":87289,"title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","for_homepage":1,"important":0,"publish_date":"2017-11-22","publish_time":"12:59:05","url":"","meta_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","meta_desc":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","social_summary":"In her previous roles, Pirgal held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen","web_exclusive":0,"author_type":2,"description":"What\'s Your Problem Brand Solutions has announced the appointment of Leena Pirgal as Head of Operations to further strengthen its leadership team. She will work closely with Tejas Mehta, Co-founder and&nbsp;Director&nbsp;- Strategy and Business.&nbsp; <br><br>In her previous roles, Leena held the position of Account Director at Grey Worldwide and has also worked with agencies such as Lowe Lintas and Happy mcgarrybowen. At WYP, she will steer client relationship and business development. She\\u2019s worked at various levels and in various departments, starting with digital, moving on to integrated solutions. &nbsp;<br><br>Tejas Mehta said, \\u201cI am delighted to add Leena to the WYP family. We at WYP have people from diverse backgrounds who bring in different strengths to the table, and that truly makes our solutions media-agnostic. In Leena we found a perfect fit to all things WYP.&nbsp;Like most of us, she\\u2019s a truly \\u2018integrated\\u2019 marketing person with experience in both digital and mainline advertising.&nbsp;In the past, she has played an instrumental role in not only managing strong client partnerships, but&nbsp;also steered brand management and communication strategies. She will lead operations on all our current and future partnerships at WYP.\\u201d&nbsp;<br><br>Leena said, \\u201cComing back to advertising after a brief hiatus (for higher studies), I was very clear about the kind of agency I wanted to be part of. The communication landscape has changed, obviously, and I wanted to be a part of a team that is creative, nimble and ambitious. I believe those three qualities will decide who wins in these changing times and with Tejas, Amit, Huzefa and the passionate team at WYP, I found all three in good measure. Thrilled and happy to be part of&nbsp;What\\u2019s Your Problem; I look forward to making a difference.\\"","social_title":"WYP Brand Solutions appoints Leena Pirgal as Operations Head","social_image":"","magazine_id":0,"event_id":0,"campaign_id":0,"canonical_options":0,"canonical_url":"","bitly_url":"","video_type":"","news_type":1,"photo_id":69229,"phototitle":"","photopath":"1511335735_dWxoGQ_big_ll.jpg","imagefullPath":"","source_url":"","source":"","photo_by":"","article_author_id":62215,"author_id":49,"photo":"","authorname":"exchange4media News Service","name":"Advertising"}]', 'ArrTageListing' => object(Collection), 'ArrRecentImportaintNewsHeaderList' => 'null', 'url' => 'http://www.exchange4media.com/amp/advertising/my-primary-goal-is-to-take-cheil-to-the-no-3-position-within-the-next-2-yearsnishi-suri-cheil_68858.html?amp=amp', 'ArrMenuSLatestNews' => 'null', 'ArrMenuSLatestVideo' => 'null', 'ArrMenuSTag' => 'null', 'ArrRecentArticleMiddelPanelGuestColumn' => 'null', 'ArrRecentLeftPanelInterviewAricles' => 'null', 'ArrrelatedArticles' => array(), 'ArrRecentMiddelPanelCategoryAricles' => 'null', 'ArrRecentNewsFooter' => 'null', 'ArrRecentImportantNewsFooter' => 'null', 'ArrRecentFooterPanelCategoryAricles' => 'null', 'ArrRecentPhotoGalleryHomePageonlytitle' => 'null', 'ArrRecentPhotoGalleryHomePage' => 'null', 'ArrRecentRightPanelTelevisionAricles' => '[]', 'ArrRecentRightPanelGSTAricles' => '[]', 'ArrRecentRightPanelDigitalAricles' => '[]', 'ArrRecentRightPanelOutofHomeAricles' => '[]', 'ArrRecentRightPanelPrintAricles' => '[]', 'ArrRecentVidioRightPanelslider' => '[]', 'ArrRecentPeopleTopicsList' => '[]', 'ArrRecentCompanyTopicsList' => '[]', 'ArrRecentRightPanelRadioAricles' => '[]')) in View.php line 137
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