Bhaskar Group’s radio venture, My FM, is on the lookout for a new creative agency. The incumbent for the business is RK Swamy Delhi. It is believed that agencies have been invited to make their presentations. The FM station plans to advertise through the outdoor medium and BTL activities.
Though the account size has been in the region of Rs 8-10 crore, My FM does not plan to spend much on its communication this time. The revised ad spend could not be ascertained at the time of filing this report.
However, when contacted, an official from My FM denied the development, but industry sources have confirmed that a pitch process was underway.