McCann Worldgroup (MWG) India has formed Creative Central – an effort directed towards creating more insightful creative work for clients.
McCann Creative Central will fundamentally bolster creative output by working closely with the strategic planning function to constantly create insightful work and solutions for MWG clients.
Praduymna Chauhan has been brought on board as ECD of the initiative.
Prasoon Joshi, Executive Chairman and CEO India, and President – South Asia of McCann Worldgroup welcoming Chauhan said, “With a sharp and insightful approach reinforced by a stellar body of work, Pradyumna is keen to create work that impacts popular culture. Based currently in Mumbai, he will work with our creative directors and teams across McCann India offices and functions on our key brands. In the near future, we will find more people with a similar skill-set and approach to strengthen McCann Creative Central.”
Creative Central will also constantly leverage the knowledge base generated at Truth Central – A McCann insight arm, and play a major role in converting the knowledge and insights across brands in India, shared an official release.
Chauhan has a penchant for creating large-scale popular work such as MP Tourism Ajab Hai and Colours campaigns, Asian Paints, STAR’s Satyamev Jayate, Vodafone, ICICI, and Birla Sun Life’s Jab Tak Balla Chalta Hai.
He has worked in many major agencies in the last decade and a half. Before joining MWG, he was Group Creative Director at Ogilvy Mumbai. He has also spearheaded work on Airtel, LG Electronics, General Motors, HPCL, etc. Chauhan’s work has won him recognition at Adfest, Cannes, Spikes, New York Fest, Abbies, Effies and AMEs.
Joshi sees this as an important step towards increasing the creative width of MWG India’s offerings to its clients.