Top Story

e4m_logo.png

Home >> Advertising >> Article

Muthoot Group calls for BTL pitch

12-February-2013
Font Size   16
Share
Muthoot Group calls for BTL pitch

The Muthoot Group, a multi-diversified business conglomerate in India, is scouting for an agency that can handle its on ground activation requirements for its forthcoming events.

The company, popularly known as a pioneer and leader in the gold loan business in India, is inviting agencies that have an expertise in the field of below the line (on-ground activations). The selected agency will handle Muthoot Group’s on-ground activations during the forthcoming Indian Premier League (IPL) matches on a pan-India basis.

Avinav Chaubey, AGM-Marketing, The Muthoot Group shared, “This year, we plan to scale up our activations during the IPL season. We are looking at an agency that has the aptitude, a past record of executing on-ground activations simultaneously across cities on a pan-India level, and has worked with big brands on a multi-scale level. The agency must also have measurable and quantifiable objectives which are actionable within a specified deadline or timeline. They should aid us in leveraging our brand activation, augment our lead generation and enhance the visibility of our brand.”

Last year, during the IPL, the company had received accolades for its marketing activation. The company had formulated and demonstrated a 360-degree marketing activation that included print, radio, TVC, outdoor advertising, events, exhibition and public relations.

Muthoot Group, currently the team sponsor of Delhi Daredevils, has been associated with the team for the last three years.

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group