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Muthoot Group calls for BTL pitch

12-February-2013
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Muthoot Group calls for BTL pitch

The Muthoot Group, a multi-diversified business conglomerate in India, is scouting for an agency that can handle its on ground activation requirements for its forthcoming events.

The company, popularly known as a pioneer and leader in the gold loan business in India, is inviting agencies that have an expertise in the field of below the line (on-ground activations). The selected agency will handle Muthoot Group’s on-ground activations during the forthcoming Indian Premier League (IPL) matches on a pan-India basis.

Avinav Chaubey, AGM-Marketing, The Muthoot Group shared, “This year, we plan to scale up our activations during the IPL season. We are looking at an agency that has the aptitude, a past record of executing on-ground activations simultaneously across cities on a pan-India level, and has worked with big brands on a multi-scale level. The agency must also have measurable and quantifiable objectives which are actionable within a specified deadline or timeline. They should aid us in leveraging our brand activation, augment our lead generation and enhance the visibility of our brand.”

Last year, during the IPL, the company had received accolades for its marketing activation. The company had formulated and demonstrated a 360-degree marketing activation that included print, radio, TVC, outdoor advertising, events, exhibition and public relations.

Muthoot Group, currently the team sponsor of Delhi Daredevils, has been associated with the team for the last three years.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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