The India Today Group has requested the ministry of information and broadcasting for a licence and allot frequency, at subsidised rates, for at least one private FM radio channel dedicated to classical music. It has also requested for concessions in the operating licence fee for any TV channel willing to float programmes on classical dance and music.
The company has set itself a target of doubling its turnover from Rs 6 crore to Rs 12 crore in 18 months. It is currently negotiating with four international companies for licensing their titles.
To face increasing competition, Music Today is also getting into music videos to promote its albums. The first music video to be aired will be an album by Yesudas. Titled Ahimsa, it has been licenced from the US-based Solarwind. Besides, the company has entered the CD ROM segment and launched Thyagaraja, the saint composer and Vishnu Sahastranama targeted towards the non-resident Indian market.