Mullen Lintas has won the creative responsibilities for all the brands of Bajaj Corp. The agency will be providing their core expertise to Almond Drops Hair Oil, Amla Oil, Jasmine Oil, Brahmi Amla Oil, No Marks cream, Kailash Parbat Oil and other upcoming brands.
The creative mandate would be led by the Mumbai office of Mullen Lintas where the agency’s task would be to work closely with the client and play an integral part in the planning and creation of integrated marketing campaigns for all the brands owned by Bajaj Corp. The agency will provide strategic recommendations pertaining to the marketing and promotion of several brands of Bajaj Corp and will provide ideas that go well beyond conventional advertising.
Commenting on the win, Sandeep Verma – President-Sales & Marketing, Bajaj Corp, said, “We are delighted to be entering into a partnership with Mullen Lintas as the creative agency on our brands. As Bajaj Corp Ltd. embarks on its journey to revitalise some of its legacy brands like Almond Drops, the market leader in light hair oil category and build some newly acquired brands like No Marks, we are looking to develop impactful content which can communicate the brand proposition very clearly in an integrated manner. And we believe that the Mullen Lintas team, with its keen experience in FMCG brand development and proven creative success, can help us in realising our ambition to create such strong and powerful brands which are truly loved by our consumers.”
On winning the new business mandate, Virat Tandon, CEO, Mullen Lintas, said, “It’s great to be associated with a legacy company like Bajaj Corp. who have created some large brands over the past eight decades. All of their brands are built on meaningful propositions and offer great value to the consumer. Our task is to provide these brands with the fuel for greater success and launch new ones. We are very excited about the future of this partnership."
Adding his views on the win, Amer Jaleel, Chairman and CCO, Mullen Lintas, said, “We are thrilled to offer our creative expertise to a flagship FMCG company like Bajaj Corp Ltd. Their brands have a solid presence in the market and are already very well known to the consumer. We see fantastic possibilities to earn more love from the consumers for these great brands.”