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Mudra wins the creative duties of TimesofMoney.com

02-December-2005
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Mudra wins the creative duties of TimesofMoney.com

Mudra has won the creative duties of TimesofMoney.com. The brand, from The Times Group, is a global online financial solutions provider and a pioneer in the remittance space. The account is pegged at around Rs 5 crore and will be handled out of Mudra Mumbai.

Following a multi-agency pitch -- more than five agencies participated in the pitch -- Mudra emerged the winner. There was a rigorous selection process, which included showcasing relevant experience, competencies and credentials, followed by a strategy and creative presentation for the brand.

Said Madhukar Kamath, Managing Director & CEO Mudra, “We are delighted to be associated with The Times of India Group. It’s a good opportunity to exercise our integrated strategy on a brand in the digital space and the lucrative remittance market. We are confident about delivering the best and really exciting work for the TimesofMoney.com brand and its flagship service Remit2India.”

Jude Fernandes, President, Mudra Mumbai, said, “This is a special win, which was secured in a highly competitive pitch. The team’s outstanding insights, both creative and strategic, were critical factors in this win. TimesofMoney.com is a leading global and fast growing company and we at Mudra are committed to doing justice to a brand that is fiercely competitive and commands respect from the industry.”

The official spokesperson of TimesofMoney, said, “TimesofMoney has been an innovator in online money transfers and in a very short span has deeply entrenched itself as a leading player in the industry. We wish to reinforce the brand salience of TimesofMoney, Remit2India, the company’s flagship brand, and new services in the offing. We look forward to working with Mudra and their team who bring with them years of strategic expertise and excellent creative talent to the table.”

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