Mudra has won the creative duties of TimesofMoney.com. The brand, from The Times Group, is a global online financial solutions provider and a pioneer in the remittance space. The account is pegged at around Rs 5 crore and will be handled out of Mudra Mumbai.
Following a multi-agency pitch -- more than five agencies participated in
the pitch -- Mudra emerged the winner. There was a rigorous selection process, which included showcasing relevant experience, competencies and credentials, followed by a strategy and creative presentation for the brand.
Said Madhukar Kamath, Managing Director & CEO Mudra, “We are delighted
to be associated with The Times of India Group. It’s a good opportunity to
exercise our integrated strategy on a brand in the digital space and the
lucrative remittance market. We are confident about delivering the best
and really exciting work for the TimesofMoney.com brand and its flagship
Jude Fernandes, President, Mudra Mumbai, said, “This is a special win,
which was secured in a highly competitive pitch. The team’s outstanding
insights, both creative and strategic, were critical factors in this win.
TimesofMoney.com is a leading global and fast growing company and we at
Mudra are committed to doing justice to a brand that is fiercely
competitive and commands respect from the industry.”
The official spokesperson of TimesofMoney, said, “TimesofMoney has been an
innovator in online money transfers and in a very short span has deeply
entrenched itself as a leading player in the industry. We wish to
reinforce the brand salience of TimesofMoney, Remit2India, the company’s
flagship brand, and new services in the offing. We look forward to
working with Mudra and their team who bring with them years of
strategic expertise and excellent creative talent to the table.”