Top Story

e4m_logo.png

Home >> Advertising >> Article

Mudra wins creative mandate for ADAG’s DTH venture; account size Rs100 cr

25-August-2007
Font Size   16
Share
Mudra wins creative mandate for ADAG’s DTH venture; account size Rs100 cr

Mudra Communications has won the creative mandate for the Anil Dhirubhai Ambani (ADA) Group’s DTH venture Reliance Blue Magic. McCann-Erickson and O&M were the other two agencies in the fray. The account size is in the vicinity of a whopping Rs 100 crore.

The pitch happened last Sunday, and comprised two rounds – one with ADAG’s Sanjay Behl, and the other with Anil Ambani, Chairman, ADAG, and other members from the group and the DTH project.

Bobby Powar, National Creative Director, Mudra Communications, commented, “We are delighted to have won the account against O&M and McCann-Erickson. Our presentation provided great depth and understanding of their business. We took every facet of their business into consideration, and that is what I think tilted things in our favour.”

The DTH market in India has four players already -- Zee group’s Dish TV, Tata Sky from the STAR-Tata Group JV, Sun TV’s Sun Direct, and DD Direct. Bharti Airtel is expected to enter the market later this year. Powra said it is a challenge for them to get the right mix of communication to make an impact on consumers.

Reliance Blue Magic will enter the market at the end of the year. They are also looking at providing satellite-based broadband connections.

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...