Arun Chakkravarthy, Mohan Jo Manjooran and Mukund Olety of Mudra, Chennai were adjudged the winners in the national creative initiative taken by the Advertising Agencies Association of India (AAAI) and supported by The Times Group.
An official communiqué quoted: “We are delighted to announce that for the seventh consecutive year, the AAAI has been able to encourage young creative talent in the country, through an initiative aimed at nurturing and providing them with an opportunity for international exposure.”
Supported by The Times Group, the AAAI organised the national leg of this contest, AAAI-Cannes Young Creatives Contest 2007, and invited entries on the theme ‘Child Labour’ from AAAI member agencies and all INS accredited advertising agencies.
It is also a matter of pride that the Mudra team, which AAAI has selected through a contest, will be the official Indian team to take part in the Young Creatives Contest 2007 at Cannes. The winning team will be flying to the Cannes Advertising Festival in June to compete with other teams from all over the world in the prestigious International Young Creatives Contest.
Vinod Nair, Executive Committee Member, AAAI, and currently in charge of this initiative of the AAAI, was the Convener of the contest. For the judging process, Elsie Nanji, Managing Partner, Red Lion, and KS Chakravarthy, National Creative Director, Rediffusion DY&R, were the jury members.
Out of the 170 entries received, the judges shortlisted six and then unanimously chose the winning team.