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Mudra South bags Trigger Jeans account

22-March-2004
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Mudra South bags Trigger Jeans account

Continuing with its phenomenal winning streak, Mudra South has added the Trigger Jeans (K.G Denim) account to its portfolio. The agency has regained the account after a gap of six years. The business, which is pegged at an excess of Rs 5 crore is won in a multi agency pitch. The account was earlier handled by JWT.

Speaking on the occasion, R Lakshminarayanan, Executive Director, Mudra South says, “We are elated that we have bagged this account close on the heels of other wins across the region. Trigger Jeans is an extremely exciting brand and we are thrilled to have been given this opportunity. Indeed for us at Mudra, this is a much respected and loved client and brand coming home”

Speaking about the new assignment, N Rajha Gopallan, Business Head, Trigger Jeans says, “Mudra understands our business and the category and that is what we need. The strategy and creative work are very refreshing and on-target. It matched very well with our product strategy. We expect the work to hit the media soon.”

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