Mudra South is ending the year with a surfeit of good news. The agency has bagged nominations for Times Asia Pacific Advertising Awards as well as the New York Festivals. The 16th Times Asia Pacific Advertising Awards, to be held in Taiwan early next year, received 345 entries this year and from India only three entries, two in print and one in television categories, were shortlisted. Interestingly all three are from Mudra South. The shortlisted campaigns are Nutrine Kokanaka (Coconut) and Blossoms (House of Used Books) in print category, and Monster (Get out!) on television.
Mudra South's Monster (Get out!) campaign has also been shortlisted for two categories – Business Services/Equipment and E-Commerce Service – at the New York Festivals' 2006 Television, Cinema and Radio Advertising Awards competition. The New York Festivals awards ceremony will be held on January 26, 2006.
Commenting on the nominations, Madhukar Kamath, Managing Director and CEO, Mudra, said, "Jagdish and Radha (S Radhakrishnan) have placed great emphasis on good work for Mudra South and the results are evident. It's nice to know that the work is being recognised by the international advertising community."
Jagdish Acharya, Executive Creative Director, Mudra South, said, "I am delighted to know that Mudra was the only agency from India to get shortlisted at the Times Asia-Pacific Advertising Awards. Moreover, in New York Festivals, our entry is the only one to have actually got nominated in the respective categories. We have been doing good work across brands and it is certainly nice to see some of these pick up awards as well."