Top Story

e4m_logo.png

Home >> Advertising >> Article

Mudra South bags detergent brand Mr White’s account

19-August-2006
Font Size   16
Share
Mudra South bags detergent brand Mr White’s account

Mudra South has bagged the advertising account of Mr White, one of the flagship brands of Henkel. The win is the result of DDB Worldwide gaining Henkel’s detergent portfolio. With this, Mudra South handles virtually the entire detergent portfolio of Henkel in India.

Mudra DDB is the lead agency for Henkel in the country. Henkel and Mudra have been working together in the Indian market for over 14 years. The agency manages Henko, Fa, MagiKleen Oxy and now Mr White detergent powder.

Commenting on the win, Madhukar Kamath, CEO and MD, Mudra Communications Ltd, said, “Henkel has been a key client for Mudra South for more than a decade, and it is wonderful to be working with them again on another big brand. Henko has been doing well under Mudra South’s care, I’m confident we’ll contribute to growing Mr White as well.”

S Radhakrishnan, Executive Vice-President and Head, Mudra South, added, “We have been partnering Henkel with some effective work on Henko and Fa. In fact, work on Henko has also been well awarded. We would certainly like to push that further and help Henkel achieve their objectives in the category.”

This business is on top of Mudra South’s recent appointment on UB spirits brands – Signature and Directors’ Special.

Mudra South also handles Satyam, Prestige, Home Solutions, HLFPPT, MK Switches, Malayala Manorama, RmKV Silks, Coffee Day Filter Coffee, Peter England, McDowell’s No.1, Paragon, Federal Bank, Cycle Agarbathis and The New Indian Express Group, among others.

Also see:

Global alignments help TBWA\India, Mudra bag creative duties of Henkel brands

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world